Employer Branding Awareness Week 2021

What is it?

This week is Employer Branding Awareness Week.

Employer Branding Awareness Week is a time to commend companies that go the extra mile to create admirable workplaces.

Power of Employer Branding is Gaining Pace

2019 reports by Wonderful Workplaces show that the power of employer branding is gaining pace across different sectors as employers increasingly realise the importance of highlighting their company culture and benefits to attract top talent.

94% of candidates consider an employer’s brand when applying for job
45% of passive job seekers would apply for a job if it were to work for an amazing brand
Companies with a great employer brand see 50% reduction in cost per hire

Jennifer Jackson, the senior careers content editor for Wonderful Workplaces highlights,

“The explosion of content and social media has meant that employers have to be ever more creative in how they target prospective employees, whether it be looking outside their sectors or specialisms, or focusing on transferable skills rather than a restrictive person specification”

“Frustratingly, many companies are still continuing to miss out on attracting the right talent, in many cases because they’re failing to communicate their values effectively.”

How to Improve your Employer Brand

Every workplace should look at their employer brand and ask the following:

How do you think your candidates perceive your place of work?
Do you think your organisation is an exciting place to work?
What do you do to make it exciting?

Here are a few ways to address some of your employer branding challenges:

Bring everyone together

Brainstorming some activities for the team can bring everyone together, but it is important to make sure that there is something for everyone. There should be a sense of belonging.

Transparency and honesty

Being transparent and honest about what you offer employees to show a realistic view of the role and company is very important. Deceiving your workers can affect their impression and can lead to them failing to gain your trust and loyalty in the long term.

Acknowledging each employee

Recognising and paying attention to your employees’ efforts in the workforce can boost individual as well as team morale. This is very beneficial as each member of your team will spread their high morale to others and help to establish a positive work environment.

Nurture employee relationships

It is also important to go above and beyond for everyone in your team to understand their needs and address their worries and career goals.

Execview

At Execview, each member of our team is an expert in their field. They enjoy sharing their knowledge with each other and with our clients, our regular customer reviews, feedback, training, help and support are an important part of our service.

We believe in:

A sense of community

In both our teams and clients. Projects have the capability to unite people across the organisation through shared goals and we enable shared success through the Execview platform.